AdWords is great, but requires an incredible amount of know-how, time, money and skill (some would add luck). However, there are some tried and trusted ways to get your affiliate site attention without a ton of cash.

Lee Odden lays out a few in this post…

As players like Google came on the scene, the importance of link popularity and then the huge budget allocations to paid search made a number of effective site promotion tactics fall by the wayside. As the title of this post implies, what’s old is new again. Here are a few long term, tried and true tactics for promoting web sites and effectively engaging users.

What’s Old is New: Web Site Marketing Tips » Online Marketing Blog