The age old question… should you slave over new and interesting content for your niche affiliate site, should you outsource the production of content to your 3 year old cousin or should you “rent” content from another source?

Ask 10 veteran affiliate marketers who deal with niche sites and content, and you’ll get 100 different responses.

Why should you even worry about fresh content if you are just starting your niche affiliate site?  Simple… the more you update your content, the more interested the spiders (automated bots) from various search engines will become in what you have to say.

The more spiders that “crawl” (index) your site, the more you show up in organic searches on certain topics.  If you’re dealing with a niche site, this is invaluable because the spiders will come back again and again if you keep turning out the content.

If you read an affiliate marketing eBook or attend conferences, you’ll hear a great deal about paying for spots in paid search results and keyword bidding.  While those ideas are important for getting your site up in the rankings, it’s more important to look at your actual content as organic traffic generally converts better than paid traffic!

One such service that provides content is Adfusion…

• Publish maintenance-free article feeds to your Web site that earn you money each time a consumer clicks on links within an article.
• Provide your Web site’s visitors with fresh, interesting and informative content.
• Build additional advertising sales around your newly expanded content inventory.

But (there’s always a but), you should be careful if you build your niche site’s content exclusively on rented or purchased content.  Search engines do frown on duplicated content, or content that is written explicitly for advertising purposes (pure keywords and little substance).  Those bots are smart.

So, like everything in life… moderation is the key to finding help getting your site’s content up and going!