Pranav covers the increasing usage of Facebook as a marketing medium by more “1.0″ type merchants…

It is good to see though, that already, more traditional ‘web 1.0′ e-businesses have started to figure out how to use facebook to further their marketing objectives and expand their audience.

Blue Nile - one of the biggest jewelry and diamond retailers is one of the first in the e-retail world to do this by allowing shoppers to share their blue-nile wishlists on facebook.

As Pranav points out, the fastest growing population of users aren’t broke college kids (you can find me there under “samharrelson”)…

e-Retailers taking advantage of the Facebook API - Final Tag