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The increasingly popular social networking site Facebook recently opened its doors to 3rd party developers and gave access to it’s 20 plus million users for no charge.

While some are dubbing Facebook the new “Social Operating System” since so many programs and platforms can be managed inside the Facebook interface by users, there are some questions about the long term potential for steady growth and revenue.

Namely, advertisers have to step up to the plate and embrace Facebook’s open vision, as this post below from Online Spin points out.

However, could affiliates lead the charge to help insure Facebook’s success while helping to monetize the platform in an organic and “non-gaming” manner? Affiliates led the way on the monetization of search, so is social media the next gold rush opportunity?

As social media players shift strategies, the questions advertisers have to ask themselves include: What are we as advertisers doing to match the pace of change in social media? How can advertising support the open social media ecosystem? What value can our advertising creative and our brands’ social currency add to the social media ecosystem?

Online Spin » Blog Archive » What The Social Media OS Strategy Means To Advertisers