Extrememly helpful post on email marketing practices in the context of an online promotion by Jake Matthews…

Since my company is mainly focused on organic search engine optimization and social media marketing, it’s rare that I address e-mail marketing; there can be such a negative stigma to it. But, like an RSS reader, receiving opt-in emails is an effective time management technique for consumers and end-users and can be a truly effective content delivery format for marketers. In an increasingly clutter filled world, I believe more and more people will rely on their opt-in emails to make key purchasing decisions and as such, thought it important to begin to dig a bit deeper into how email can be used more effectively as a marketing tool. So what are some of the reasons it’s important?

Improve your Permission Based E-mail Marketing Today » 10e20 - Search, Design & Social