There’s no doubt that we’re entering an age where mobile, web browsing, and video are all meshing together. Being able to monetize that sort of experience is one of the difficult issues facing marketers today.

Thanks to Jeff Doak for passing along this interesting piece which hints at a possible model for the future… 

“US patent office documents released Thursday show that a startup named Pelago is seeking a patent covering Pay-For-Visit Advertising, which uses GPS, Bluetooth, or RFID on your mobile devices to track your travels to see if you wander into a place of business that appeared in an ad shown earlier on your cellphone, PDA, or laptop. To maximize ad revenue, phone calls are also tracked to see if you dial a number associated with an ad, and financial transactions are examined to see if you make a purchase from an advertiser. The application goes on to note that the system may be of interest to government agencies. Pelago just raised $7.4M from the likes of KPCB and Jeff Bezos.”

Slashdot | Pay-For-Visit Advertising