More stats (from comScore this time) showing the meteoric rise of online video’s popularity in the United States.

If you need a reason to buy a .tv domain, Flip camera and start utilizing YouTube in your campaigns… here you go:

People in the U.S. have steadily increased the amount of time they spend watching videos online, as Google’s YouTube remains by far their preferred video site, according to a study.

In July, almost 75 percent of U.S. Internet users watched videos online, up from 71.4 percent in March, according to comScore Networks.

The monthly time spent watching videos went up to an average of 181 minutes per viewer in July from 145 minutes per viewer in March, according to comScore.

Macworld: News: US online video popularity keeps climbing