Hi everyone.  This is my first blog entry ever and I decided to start with a bang. Sam pointed me to an issue that has been raised a few times over the years but most recently in a podcast that Sam was on.  Namely: Who should be the rightful receiver of an affiliate commission in a situation involving more than one channel or affiliate…the first affiliate to drive the sale or the last affiliate to do so? Jeff Doak was on that podcast and raised the issue and said some interesting things about how this should be handled involving a hybrid payout.

On a thread at ABestWeb started last night, the member Trust brought up the issue and pointed to a poll started in April which measured what affiliates on ABW thought of the issue.  Geno Prussakov raised the question on the original thread…

QUESTION: Who do you think the commission should be paid to - the first or the last affiliate that sends the customer?

It looks as if the affiliates overwhelmingly think the last affiliate is the rightful receiver of the commission.  This is an issue near and dear to my heart since some of the affiliate sites I’ve started are related to this issue. I’ve always thought it was common sense that the last affiliate that drove the action receive the payout, but maybe I’m missing something?

Sam says I should ask you lots of questions.  So, what do you think? Is the system of paying the last affiliate the commission for a registered action working, broken or in need of repair?

I am looking forward to great discussions and making more posts!