Tips: Full Disclosure in Endorsements
Sam HarrelsonAffiliate Programs, Blogs, Contextual Ads, Scum, Tips May 22nd, 2007For affiliates using services such as ReviewMe or PayPerPost, remember that it’s in your best interest to always practice full disclosure of who is paying you!
Here’s a video of the FTC’s Eileen Harrington discussing the FTC’s views on word of mouth marketing and consumer protection at last January’s Affiliate Summit…
Word of Mouth Marketing
