Hacks: Banner Ad Pshychology
Sam HarrelsonContextual Ads, Hacks, Stats and Analytics May 19th, 2007
If you’d like to do your own experiment, you can click any of the “Advertise Here” buttons located on Affiliate Fortune Cookies 
But seriously, this is definitely interesting and relevant to affiliates since all marketing is based on psychology. The more you understand the psychology of people, the better of a marketer you will be!
The research concludes that repeated exposure to a product via banner ads generates a positive feeling towards that product. The good news for consumers is that a critical reevaluation of the product can make these positive feelings vanish.
May 19th, 2007 at 7:25 pm
Now that’s the stuff I love. One of my favorite marketing books in school was this one on Consumer Behavior:
http://www.amazon.com/Consumer-Behavior-Building-Marketing-Strategy/dp/0072865490/ref=sr_1_14/002-8964909-3473629?ie=UTF8&s=books&qid=1179627521&sr=1-14
I think that’s the newer edition and you can find it cheaper. Study the consumer.
May 20th, 2007 at 2:46 pm
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