Episode 42: More on PJ v CJ, Evolution of Networks, Twitter, Mahalo as an Affiliate? (about 22 mins / 22 mb’s)
Show Notes
- qual.ms: My crazier podcast
- Kris Jones Podcast: ReveNews
- Google’s DoubleClick Deal Gets EU Approval: TechCrunch
- Jangro on Mahalo as Affiliate
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Episode 24: AOL buys buy.at, Listener Questions about Affiliate Managers and How Does PPC Work? (about 22 mins / 22 mb’s)
Show Notes
- AOL Acquires buy.at: CostPerNews
- Listener Questions (How to Contact an Affiliate Manager at a Network? How do you do PPC?)
- Zac Johnson’s Guide to PPC Marketing
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Episode 9: CPA Networks, Email Marketing, Arbitrage and PPC (about 22 mins / 22 mb’s)
Show Notes
- Zac Johnson’s PPC Posts
- CPA Networks
- Finding Them
- Joining Them
- Getting to Know Them
- Don’t Judge Book by Its Cover
- How to Pick Ads
- Shopping Around
- ClickZ on CPA Networks
- Great Place to Find CPA Networks: DigitalMoses Confidential
Music by Daveski
Image courtesy (of course) of the great Hugh McLeod
January 4, 2008 podcast (about 22 mins / 10mb’s)
Shownotes
-Obama’s Iowa Victory Speech
-Edison Fries an Elephant 100 Years Ago Today - Wired
-Google’s OCR Patent a Game Changer?? InformationWeek and Techcrunch. More on TechMeme
-eBooks Not Worth Their Weight in Paper - Carsten Cumbrowski on ReveNews
-Don’t Spam: King Ralsky Indicted - The Register
-Great, Here Comes the Facebook Malware - Secret Crush App
-OLPC and Intel Break Up - PCWorld
-Shawn’s OLPC Post
-Asus eee
-Photos of my Asus eee
*Image via Point Oh! (a great online marketing read, btw)*
With the trend of including video and images into search results spreading to all the major search engines, it’s more important than ever to optimize multimedia to assist in your search marketing results.
Search Engine Journal has a detailed post on optimizing video and images for search:
There’s more than one way to get organic search traffic. That’s the message that you should be hearing from your search engine (SEO) optimizer these days. With the advent of Universal Search, the traditional organic search result is getting pushed further and further down the page and this effect will only get more pronounced. You might also be failing to get any benefit from a whole range of highly targeted content on your site that isn’t being presented to the search engines in such a way that they can understand it and present it to searchers.
SearchEngineJournal - Niche SEO: Image & Video, Local Search & Social Media Optimization
PageRank is the all-important (or at least it was the all-important) ranking mechanism for bloggers and website owners. Having a high pagerank meant a life of relative ease and riches while having a low pagerank of 1 or 2 meant a life of shoveling coal in an unsafe mine. Or something like that.
Nevertheless, understanding pagerank has never been an easy endeavor, but this post lays out some nice fundamentals:
Put another way, the more links to a page, the more ‘votes’ it gets and the higher its PageRank. Adding more complexity to that idea, the votes are weighted by the PageRank of each linking page and tempered by the amount of links that referring page has.
As Si Fiskin expertly points out, there were some critical limitations to this early PageRank model. The final equation documented in the research paper includes adjustments to correct the limitations, as you will understand by reading this post. Let me warn you that this post gets quite mathematical. Brace yourself!
SEOmoz - Two Important Adjustments to the Early PageRank Model
This isn’t an in depth report or work of astonishing research… but it is a fun animated explanation of the Google basics…
Business Interactive Features - Diagrams - Illustrations - Portfolio.com
Jeff and Sam Show for August 13,2007: Happy Days!
This week Jeff Doak and I were joined by Wayne Porter and Converseon’s Jamie Birch. This is, in my opinion, our best podcast yet. Good conversation, humor, music and a few outtakes thrown in at the end…
-Privacy vs Personality
-Twitter Brand Advocacy
-Making Micro-Chunks Work in Aff Marketing
-Search Engine Turf Wars and Future
-Aff Marketing Myopia and Push to Monetize
-How Content is Consumed2.0
My favorite bookmarking site (and steady traffic source), del.icio.us has opened up it’s robot.txt file to allow in Google, Yahoo and Ask spiders.
What does this mean for affiliates? Could be a nice traffic source if you play smartly…
After denying search engines from indexing the millions of bookmarks stored on its servers for so long, del.icio.us has finally lifted the entry barrier but selectively.
According to the robots.txt of del.icio.us, only spiders from Yahoo!, Google and Ask search engines are allowed to crawl and index the content of del.icio.us - all other bots are banned including msnbot of the Microsoft Live search engine.
What does this mean for sites / URLs that are popular on del.icio.us - you could see a surge in search engine traffic but getting listed on del.icio.us won’t add any link authority or google juice since all links on delicious are marked with nofollow, very similar to Wikipedia.
“Actual CPC” is being replaced by “Maximum CPC”. Think that’s just semantics? Then read the whole piece from Andy Beal:
Tonight the Inside AdWords blog announced that Google is going to change the ad placement algorithm, replacing actual CPC as a factor with maximum CPC.
How does this affect advertisers?
Google Just Keeps Getting Richer ? New Change to AdWords Announced
James does a great job of blogging about SEO, search and affiliate marketing at the InsureMe blog. Here’s a pretty valuable post about avoiding SEO Landmines…
Yesterday Matt McGee shared some of the SEO lessons he has learned in his post SEO ?Don?ts?: 20 Fatal Mistakes You Must Avoid to Succeed. The post addresses some of the most common mistakes, scams and oversights that lead to classic cases of SEO fatalities. Some of my favorites (and most common affiliate mistakes) are:
1. Don’t reply to the SEO spam you get via e-mail.
6. Don’t waste your time submitting your URL to search engines.
13. Don’t ignore usability.
17. Don’t plaster your link all over blog comments, guestbooks, etc.
18. Don’t fret over keyword density.
InsureMe Affiliate Blog: 20 SEO Landmines that Could Leave You All Blowed Up.
Carsten Cumbrowski has the best run down and explanation of Google’s new Pay Per Action platform. He’s thrown in some nice data, comparison reviews, and historical analysis…
Google announced today via a press release that they expand the Google Pay-Per-Action beta program to include beta testers around the world. As of today are willing advertisers and publishers outside the United States able to participate and apply for a beta account.
If you thought Twitter’s 140 characters were tough parameters for getting your point across, have fun with Yahoo’s new 70 character restrictions!
If you use YSM, make sure to login and change your copy (or you’re copy will be snipped short!).
Starting today, Yahoo Search Marketing is limiting the amount of copy characters in their ad descriptions from 190 characters to 70 characters.
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