Linus Gregoriadis, Head of Research of E-consultancy, delivered the keynote at this year’s Affiliate Summit London on the topic of affiliate marketing in the UK (PDF file).
Very interesting data and stats in there!
Jason Calacanis not only can provoke SEO’s to take up arms, but he’s also good at making fat bloggers take action as well. Jason recently started a “fatblogging” meme in the tech geek world, aimed at cataloguing his and others’ experiences of losing weight with Weight Watchers like inspiration from fellow bloggers.
While you don’t have to convert to fatblogging-ism officially, it’s always a good thing to keep an eye on what you put into your mouth. As computer slaves, it becomes very easy for affiliates to fall into the trap of sloth and poor eating. I speak from expert experience.
So, here’s a great article from Men’s Health (applicable to everyone) on how to plan out meals for a week and then not have to rely on the pizza delivery person every night during a long coding session. My wife is a physician, so I basically eat like a bachelor due to her hectic schedule and my inability to plan ahead. But, I’m heading to the grocery store this evening to give this a try!
Thankfully, we have a culinary solution that’ll perfectly fit your budget, schedule, and diet. The plan: Set aside 20 minutes on Sunday to fulfill our 16-item shopping list, then forget about your wallet — and collection of takeout menus — for the rest of the workweek. By following our 5-day menu, you’ll have the precise number of ingredients to create 10 fast, flavorful meals, all of which are designed to help you build muscle and melt fat while saving you money. (The average price of 10 meals eaten out: $85; the total price of our meals: $47.96.) Each night, you’ll simply prepare a quick and easy dinner, and then creatively use the leftovers to assemble the next day’s lunch. Call it the mixologist’s guide to eating. The best part? While the other guys are stuck on hold in drive-thrus, you’ll be rolling through the express line with your next 10 meals in tow.
Thanks to Jonathan (Trust) for the link and idea for the post.
Despite what some armchair pundits might prophesy, 9 out of the top 10 companies listed here have affiliate programs. Yet another reason to take this industry seriously and for all of us in this industry to act professionally:
AffAimList, AffSkypeList and AffTwitList are all resources for you to find and get in contact with people you already know or people you want to know. As with anything of this nature, treat it with respect and don’t abuse the system or you’ll do some harsh brand damage to yourself!
In January of 2006, we announced that we had created The Affiliate AIM List (www.affaimlist.com), a small website that lists members of the affiliate community, the companies they work for, and a little clickable icon showing if they are online or not through AOL’s Instant Messenger service. The site has grown in popularity and we are happy to report that we have reached a big milestone! The Affiliate AIM List now has over 500 members!
Interesting set of questions for what looks to be an interesting conference (anyone want to sponsor Affiliate Fortune Cookies to travel and go? we’ll wear your tshirt, tell everyone how cool you are and give you a healthy dose of advertising here on the site)…
Go contribute in the comments with your suggestions, or add them here and let’s talk about this in the context of affiliate marketing…
On June 7, I will be moderating a panel at the Future of Online Advertising conference in New York. In preparing for it, here are some questions at the top of my mind:
1 Will all ad-buying eventually become automated?
What’s the role of (human-powered) agencies vs. (computer-powered) ad
networks and marketplaces.2. How will all the recent consolidation in the industry
(DoubleClick, aQuantive, Right Media) change the game? What happened
to the concept of a neutral marketplace?3. What’s the next great growth market for online advertising?
4. Can display advertising ever be as effective as search
advertising? (i.e., does behavioral targeting actually work, have we
seen any measurable lift?)5. When do product or content recommendations (i.e. “discovery”) become targeted ads?
6. What’s the right ad unit for Web video?
For those of you who use sweepstakes and giveaways in your affiliate and marketing programs, Jupiter Research has an interesting new study out on the topic…
Advertisers do not often succeed in constructing sweepstakes campaigns that achieve their goals, despite these campaigns’ popularity as advertising tactics.
Key Questions:
- How do sweepstakes participation rates vary by demographic segment?
- Which methods can advertisers use to increase sweepstakes participation?
- How can advertisers increase the quality of leads they collect through sweepstakes?
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