Episode 9: CPA Networks, Email Marketing, Arbitrage and PPC (about 22 mins / 22 mb’s)

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Show Notes

- Zac Johnson’s PPC Posts
- CPA Networks
- Finding Them
- Joining Them
- Getting to Know Them
- Don’t Judge Book by Its Cover
- How to Pick Ads
- Shopping Around
- ClickZ on CPA Networks
- Great Place to Find CPA Networks: DigitalMoses Confidential

Music by Daveski

Image courtesy (of course) of the great Hugh McLeod

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Pranav covers big news that the Apple Store has moved its affiliate program from Linkshare to Commission Junction:

A Little less than a week ago, we saw the Apple Store US and Canada Affiliate Program open on CJ.  Today, Apple announced this to all it’s linkshare affiliates…

Head over to Final Tag to read the whole story.

There’s also a good discussion at ABestWeb about the move from Linkshare to CJ that’s worth reading.

I’ve not worked with the Apple affiliate program for the Apple Store or iTunes, but would be interested to hear if this is a program that makes affiliates money.

Hi everyone.  This is my first blog entry ever and I decided to start with a bang. Sam pointed me to an issue that has been raised a few times over the years but most recently in a podcast that Sam was on.  Namely: Who should be the rightful receiver of an affiliate commission in a situation involving more than one channel or affiliate…the first affiliate to drive the sale or the last affiliate to do so? Jeff Doak was on that podcast and raised the issue and said some interesting things about how this should be handled involving a hybrid payout.

On a thread at ABestWeb started last night, the member Trust brought up the issue and pointed to a poll started in April which measured what affiliates on ABW thought of the issue.  Geno Prussakov raised the question on the original thread…

QUESTION: Who do you think the commission should be paid to - the first or the last affiliate that sends the customer?

It looks as if the affiliates overwhelmingly think the last affiliate is the rightful receiver of the commission.  This is an issue near and dear to my heart since some of the affiliate sites I’ve started are related to this issue. I’ve always thought it was common sense that the last affiliate that drove the action receive the payout, but maybe I’m missing something?

Sam says I should ask you lots of questions.  So, what do you think? Is the system of paying the last affiliate the commission for a registered action working, broken or in need of repair?

I am looking forward to great discussions and making more posts!

via TechCrunch…

eBay is increasing affiliate payouts substantially on June 1, 2007. For smaller affiliates, the gains will be over 2x on new customer signups and a 25% increase in revenue share. Both the current and new affiliate fees are listed here, and I’ve pasted them below.

eBay To Increase Affiliate Payouts On June 1