Episode 8: Lots of CPA Network news (about 24 mins / 22mb’s)

Download the MP3 File

Show Notes

- Advertising Recession: Silicon Alley Insider
- Creating a Podcast Tutorial: Expert Village
- Performics Down Time on Saturday
- Fraser is Back: Fraser’s Affiliate Marketing Blog
- Joel Comm’s Widget Buck Secrets
- NeverblueAds Podcast: Andrew Wee
- Rocket Profit: Zac Johnson
- Affiliate Network Payouts: 45n5

Music by Everyday Jones

Subscribe via iTunes

Email newsletters are long past their prime in terms of technology and web2.0 social interaction. However, there is still a market and receptive audience for newsletters. So, when building your affiliate program, experiment with tried and trusted ways of web1.0 interaction such as the email newsletter…

For discussion lists, I’ve been using mailman - which is sufficient, but very painful to manage and/or migrate. I’ve also tried FeedBurner’s email list feature in conjunction with some of our more popular feeds, but its simplicity is sometimes frustrating. For power, I’ve gone with WhatCounts. Haven’t paid much attention to the world of email newsletters in a while… everybody’s been moving to the Web.

Email Newsletter Software ~ Chris Pirillo

“CSO Magazine has an article about “The Scourge of Image Spam,” with an explanation of its effect (a year ago, fewer than five out of 100 e-mails were image spam; today, up to 40 percent are in that category, and image spam is the reason spam traffic overall doubled in 2006). You might already know about that, ho-hum. But what’s even cooler is a interactive graphic page which demonstrates the various methods used by image spammers and how it works.”

Slashdot | How Image Spam Works

Extrememly helpful post on email marketing practices in the context of an online promotion by Jake Matthews…

Since my company is mainly focused on organic search engine optimization and social media marketing, it’s rare that I address e-mail marketing; there can be such a negative stigma to it. But, like an RSS reader, receiving opt-in emails is an effective time management technique for consumers and end-users and can be a truly effective content delivery format for marketers. In an increasingly clutter filled world, I believe more and more people will rely on their opt-in emails to make key purchasing decisions and as such, thought it important to begin to dig a bit deeper into how email can be used more effectively as a marketing tool. So what are some of the reasons it’s important?

Improve your Permission Based E-mail Marketing Today » 10e20 - Search, Design & Social