Google has reached out its mighty hand (once again) to crack down on pagerank sellers.  This time, the wrath falls upon the users of PayPerPost.

So, the question becomes is it worth it for your affiliate blog to use PayPerPost given Google’s stance on the issue.  Jim Kukral sums it up wisely:

This is Google’s Internet… we just live in it.

We play by their rules or don’t play at all, even if their rules are built for them alone. Seems defeatist, yes, but it also seems prudent when it comes to running a long-term profitable business?

I also recommend heading over to read Andy Beard’s thoughts on the issue as he definitely has his pulse on the topic:

Ted Murphy rightly questions Google quite openly to explain why PPP bloggers are being punished for not using nofollow on links, yet many prominent bloggers post quite blatant pagerank passing links to their advertisers every chance they get.

Niche Marketing - Andy Beard